Top Ingredients of an Effective Social Media Strategy

Top Ingredients of an Effective Social Media Strategy

effective social media strategySocial media strategy isn’t a one size fits all solution. Each one tailored to meet the marketing needs of a specific business or brand. Even so, there are a few core elements of a social media marketing action plan that are mandatory for successful execution. Whether you’ve already rolled out your strategy, or are eager to get started, add the five strategic ingredients below to improve your mix. Source: Top Ingredients of an Effective Social Media Strategy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

20+ Awesome Ways to Get More Followers for Your Google Plus Business Page

Google Plus has more than one billion registered (and 359 million active) users, as well as some of the most business-friendly features of any social network, this is the time to start building out your business page, if you haven’t done so already. As additional incentive, Google Plus has been shown to dramatically improve search engine rankings, which, in itself, is a sufficient reason to join the platform. By building your brand through this social media channel, you will be able to boost your SEO efforts and increase your business’s online exposure. So, let’s take a look at some of the awesome ways to increase your exposure on Google Plus. Source: 20+ Awesome Ways to Get More Followers for Your Google Plus Business Page Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Top 15 Social Media Marketing Strategy Mistakes to Avoid

The Top 15 Social Media Marketing Strategy Mistakes to Avoid

Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another. But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic missteps, many businesses have the ability to increase ROI and create more opportunities from social media accounts. Source: The Top 15 Social Media Marketing Strategy Mistakes to Avoid – Jeffbullas’s Blog Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Amazon Dash and The Race To Slash The Time Between “Want” and “Buy”

In the last two months, Amazon has spotlighted two new products that allow shoppers to add items to their shopping list without ever typing anything into a search bar. This isn’t a coincidence. The most recent one is Amazon Dash — a thin, wand-like device, revealed on Friday, that includes both a microphone and a barcode scanner. Speak into it or scan a box of cereal or pack of toilet paper to automatically add that product to your AmazonFresh shopping list. Before Dash, Amazon announced in February that it was adding a technology called Flow to its main shopping app on mobile phones. A user taps on the Flow feature in the app, points the phone at a product in their home — say, a book or a bottle of shampoo — and Flow is supposed to quickly display the product page on the phone’s screen. Source: Amazon Dash and The Race To Slash The Time Between “Want” and “Buy” | Re/code Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Happily disgusted? 15 new "compound" emotions identified

Happily disgusted? 15 new "compound" emotions identified

Until recently, scientists had only identified six basic human emotions: happy, sad, fearful, angry, surprised and disgusted. These “emotion categories,” as cognitive scientists like to call them, are defined by the facial muscles we use to express each emotion. In a new study published this week in the journal PNAS, Aleix Martinez, an associate professor at Ohio State University and his colleagues have identified 15 additional “compound emotions.” These are expressed by combining the basic emotions, much like using the primary colors blue and red to create purple. Source: Happily disgusted? 15 new emotions ID’d – CNN.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How to Actually Succeed on Google+

How to Actually Succeed on Google+

Google+ is undoubtedly an important channel for both individuals and organizations of all sizes to be active on, since it’s the social backbone of all of Google’s properties from Gmail to search. Not to mention, that there’s 300 million monthly active users on Google+ to date. Therefore, the use of Google+ can potentially help increase your visibility in Google search, as well as highlight your most recent post from the social network in Gmail or at the top of the search results. However, many businesses are still having a hard time trying to gain traction on Google+ as compared to other social networks. Source: How to Actually Succeed on Google+ Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Untold History of Where Barcodes Come From

A time without barcodes is hard to imagine now. But it wasn’t that long ago, and the story doesn’t start with George Laurer. It starts with an engineer named Joseph Woodland. In 1948 Woodland was trying to come up with simple symbol that, when scanned, would translate to a number that a computer could use to identify a product. Legend has it that he came up with his design while sitting on the beach in Miami. He was puzzling over the whole thing, thinking about Morse Code and tracing circles in the sand. When finally, bulls-eye! Source: The Untold History of Where Barcodes Come From Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Is Rubik’s Cube the best puzzle ever?

Is Rubik’s Cube the best puzzle ever?

Since 1980, when the Rubik’s Cube was first marketed by the Ideal Toy Corp – a New York company founded by Morris Michtom, a Russian-Jewish émigré and his American wife, Rose, after they had invented another famous best-seller, the Teddy Bear – this intriguing plastic Cube, has perplexed millions of people. Although some give up on the attempt, many more have been determined to solve this complex, three-dimensional mathematical puzzle. There is even a loosely associated international group of Speedcubers whose members aim to beat the world Rubik’s Cube solving record. The current record, set last year, is held – according to the World Cube Association – by Mats Valk of the Netherlands, with a time of just 5.55 seconds. Mats was 16 years old at the time. Source: BBC – Culture – Rubik’s Cube: The best puzzle ever? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

10 Steps to Writing a Social Media Marketing Plan

10 Steps to Writing a Social Media Marketing Plan

There’s more to writing a social medial marketing plan than simply setting up a Facebook page; especially if you rarely contribute to it. In fact, the act of sitting down and writing your social media marketing plan is often more important than the strategy itself. The strategy-writing process forces you to develop and define your brand identity, identify your most likely client base and determine the best way to connect with them. “Connect” is the buzz word that delineates the difference between traditional and social media marketing. Traditional advertisers talk at people. Social media marketers engage, and talk with them. Source: 10 Steps to Writing a Social Media Marketing Plan Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Who Made That Chef’s Toque?

Who Made That Chef’s Toque?

“I’ve long wondered how to change the way we wear our cotton hats,” wrote the French chef Antonin Carême in his 1822 manifesto on modern cuisine, “Le Maître d’Hôtel Français.” While working for the British ambassador in Vienna in 1821, Carême got the idea to insert a round piece of cardboard inside the floppy cap that was then standard headgear in the kitchen. “A cook should present as a man in good health,” he explained, “and our regular hat suggests a state of convalescence.” Source: Who Made That Chef’s Toque? – NYTimes.com Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

The 15 Most Fascinating Sex Rituals Around the World

The 15 Most Fascinating Sex Rituals Around the World

In the year 2014, we have a pretty standard set of mating rituals: mill around a bar looking for attractive strangers who then purchase alcoholic beverages for you in hopes that you engage in friendly conversation and later, some sex. To an outsider, contemporary sex rituals might seem bizarre, but a deep dive into history books will tell you that in times of yore, throughout the world, the things we’ve done to get it on have been downright peculiar. Source: The 15 Most Fascinating Sex Rituals Around the World | Nerve.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The origin of the word ‘OK’

The origin of the word ‘OK’

The word “OK” is one of America’s most popular cultural exports, squeezing myriad meanings from just two letters in a way that embodies American ingenuity, enthusiasm and efficiency. It has almost as many origin stories as connotations, but linguists generally agree it was first published on March 23, 1839, a date now honored as OK Day. That means March 23, 2014, is the 175th birthday of OK. Source: Where did the word ‘OK’ come from? | MNN – Mother Nature Network Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us