How Targeted Ads Work

How Targeted Ads Work

Do you get that creepy stalker feeling when seeing some ads? What you are seeing are retargeted advertisements. Retargeted ads are designed to capture the attention of the browser-window shoppers of the internet. While we continue our research around the web, they are tailored to redirect us back to just the right pair of socks. If you are a website owner — like eBay, flipkart or Amazo — ad tech companies provide a few lines of code for your website. Whenever someone visits your site, the code drops a browser cookie that will mark you anonymously as someone who has visited this site. After that, whenever you load Facebook or any other website with ads, the advertising networks will look at the cookies on your computer using the information about which websites you’ve visited to choose which ad to display. Source: Ask The Decoder: Stalked by socks | Al Jazeera America Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Does Food Influence Our Dreams?

How Does Food Influence Our Dreams?

In his book Your Brain on Food, Dr. Gary Wenk, a professor of Psychology & Neuroscience at the Ohio State University and Medical Center, discusses how a person’s diet influences brain functioning. Google “food and dreams,” and the results will convince you that everything from cheese to chicken tikka masala is a catalyst for memorable dreaming. Although there appears to be no real formulaic, empirical connection between our day-to-day intake of food and its impact on our dreams, there is a link: One that’s deeply personal, encompassing not only our history with certain foods, but also our genetic makeup. Get the book, Your Brain on Food by Dr. Gary Wenk here. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Data Science Is Transforming Sales and Marketing

How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

All About Alibaba: What Brands Need To Know

All About Alibaba: What Brands Need To Know

It’s no exaggeration to say Alibaba has revolutionized the lives of China’s consumers. Offering one-stop shopping for everything from toothpaste to cars, it’s responsible for 80% of China’s e-commerce market, which is already or soon to be the world’s biggest. In the second quarter of 2014, Alibaba sold more than Amazon and eBay combined. Source: All About Alibaba: What Brands Need To Know | Global News – Advertising Age Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Why Do We Sign For Things?

Why Do We Sign For Things?

Signing is a very old ritual, according to Rabbi Pinchas Allouche. He’s a scholar of the Talmud, a collection of Jewish texts that’s over 1,000 years old. The Talmud not only mentions signatures; it has rules for them. In ancient times, a signature was required for all kinds of economic transactions. If you wanted to buy a goat, you had to sign a document. And just like with credit cards today, sometimes you had to sign even for smaller purchases. Source: Why Do We Sign For Things? A Rabbi, A Lawyer And A MasterCard Exec Explain : Planet Money : NPR Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Who Made That Cocktail Shaker?

Who Made That Cocktail Shaker?

At one time, drinks were either stirred with long-handled spoons or tossed back and forth between two glass tumblers, which made for excellent showmanship but not great mixing (not to mention the mess). Eventually, says David Wondrich, a cocktail historian whose books include “Imbibe!” and “Punch,” someone “came up with the bright idea of sticking a tin cup on top of a glass and shaking with ice, which forms a seal. By the 1850s, they were making custom shakers entirely out of metal — sterling, alloy, brass and silver-plated.” Source: Who Made That Cocktail Shaker? – NYTimes.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Evolution Of Caffeine

The Evolution Of Caffeine

Every second, people around the world drink more than 26,000 cups of coffee. And while some of them may care only about the taste, most use it as a way to deliver caffeine into their bloodstream. Caffeine is the most widely consumed psychoactive substance in the world. Caffeine may be a drug, but it’s not the product of some underworld chemistry lab; rather, it’s the result of millions of years of plant evolution. Source: How Caffeine Evolved to Help Plants Survive and Help People Wake Up – NYTimes.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Marketing: What are brands for?

Marketing: What are brands for?

When Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”. No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery. Source: Marketing: What are brands for? | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Ads That Changed The World

Ads That Changed The World

The first newspaper ad in America came way back in 1704 when someone was trying to sell a house on Long Island. Since then, the advertising industry has undergone a huge transformation. Over the years, we’ve seen dozens of ads that have done much more than just convince us to buy a product or service. The very best campaigns have impacted the way we communicate and interact with one another, from the coffee breaks we enjoy, to clothes we wear to work, to the videos we share online. Keeping that in mind, here are 14 ads that have shaped our culture. See them on Pinterest 14 Ads That Changed The World | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small Source: 9 Things You Need To Know About Data Big and Small Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

10 Robin Williams Quotes From the Man Who Inspired Us With Laughter

10 Robin Williams Quotes From the Man Who Inspired Us With Laughter

The death of Robin Williams silenced one of Hollywood’s most famous voices. An animated and prolific performer, Williams was known for colorful and thoughtful personality. With more than 100 acting roles and charismatic personality out of character, the actor touched fans with his words. Keep Williams’ spirit alive through some of his most memorable quotes that capture his powerful voice both on screen and off. See them om Pinterest TAP Source: 10 Robin Williams Quotes From the Man Who Inspired Us With Laughter Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us  

Sugar: the evolution of a forbidden fruit

Sugar: the evolution of a forbidden fruit

Sweetness was meant to be irresistible. We are born with a sweet tooth. Babies drink in sugar with their mother’s milk. Sweetness represents an instant energy boost, a fuel that kept our ancestors going in a harsher world where taste buds evolved to distinguish health-giving ripeness and freshness from the dangers of bitter, sour, toxic foods. Sugar gives us drug-like pleasures – lab rats deprived of their sugar-water fix exhibit classic signs of withdrawal. When things are going well, we blissfully say, “Life is sweet.” And now sweetness is linked with death and disease. Source: Sugar: the evolution of a forbidden fruit – The Globe and Mail Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us