Are We Coming to the End of SEO?

Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What Is Weird?

What Is Weird?

Weird is a wayward word: though it describes a set of singular effects that link the cultural fringe with peculiar personal experiences, it remains an elusive and marginal term. The roots of weirdness lie in the noun wyrd, an Old English term that pops up in Beowulf and denotes the (usually grim) demands of destiny. The adjective first appears in the phrase weird sisters, which was used by Scottish poets to describe the classical Fates before Shakespeare attached the term to the witches of Macbeth. But Shakespeare’s spelling of weird is, well, a bit weird—“weyrd”, “weyward”, and “weyard” appear in the first folio, but never “weird”. These alternate spellings, again, suggest the term wayward, a word used by Shakespeare to denote the capricious refusal to follow rule or reason. Source: Weird Shit – Boing Boing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

‘Learn by Doing’ and Other Lessons From Retail

‘Learn by Doing’ and Other Lessons From Retail

When Ron Johnson began working in retail, he was entering a startup field. “That’s when Mickey Drexler first went to the Gap from a department store” and when “Les Wexner, of Limited fame and Victoria’s Secret, invented the modern specialty store,” he recalls. “That’s when big box retailing started.” Johnson, who started his career on the loading dock of Mervyn’s, later went on to Target, where his idea for selling a low-priced tea kettle led the discount store to remake itself. In April, he was pushed out of JCPenney after failing to turn it around, but he had plenty of wisdom to share on May 19, when he spoke at a View From the Top event. There, the newly minted founder of the Johnson Partners investment fund revealed what three decades in retail has taught him. Source: ‘Learn by Doing’ and Other Lessons From Retail | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What Is the World’s Actual Lowest Hanging Fruit?

What Is the World’s Actual Lowest Hanging Fruit?

A linguist and top pomologists attempt to answer what should be a simple inquiry. Oddly enough, the answer brings a complicated tale of devil strawberries, insurance companies, inferior fruit, and the messy line between literal and metaphorical interpretation. Source: What Is the World’s Actual Lowest Hanging Fruit? – Pacific Standard: The Science of Society Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Mallakhamb: The Strangest Sport No One Knows

Mallakhamb: The Strangest Sport No One Knows

Originally developed as a training methodology for wrestlers, Mallakhamb’s own name entwines Sanskirt and Hindi to literally means “pole wrestling.” The ritual of greasing both the equipment and athlete in castor oil mirrors the Indian kushti wrestling tradition of dousing both ring and wrestler in ghee. The climbing, joyfulness, and irreverence of Mallakhamb are said to be informed by the spirit of Hanuman, the Hindu monkey god, and its strange apparatus reflect his anatomy: the pole is his phallus (which is why Pole has no female practitioners) and the rope is his tail (which is why the rope is exclusively climbed with toes, as using the soles of feet would be disrespectful). Source: The Strangest Sport No One Knows | Roads & Kingdoms Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Uncertain Future of the Crossword Puzzle

The Uncertain Future of the Crossword Puzzle

While the world warns of an impending print collapse, it might take down an innocent bystander with it—those little black and white squares that have long inhabited the back pages of newspapers and made themselves the primary Sunday-afternoon obsession of crossword nerds, for whom completing a puzzle is a bragworthy accomplishment. Yes, the meager crossword, its unnerving simplicity belying a capability to wrench you mad with clues that speak of everything and nothing at once, is moving toward becoming a relic of the past. Source: Down but Not Out: The Uncertain Future of the Crossword Puzzle – Tanya Basu – The Atlantic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

In collaboration with USA Today, agency RPA conducted a study that looks at the relationship between brands and their creative agencies. Its findings are based on data collected from 150 senior level agency and brand marketing leaders, and were recently presented at the Cannes Lions International Festival of Creativity, The report for the study identified one key problem about the relationship between the agency and the client—while both sides agree that trust is a very important factor in producing great advertising, research shows that there is a disconnect between these partners due to the unwillingness to speak freely and the lack of understanding about the brand’s business. Source: Infographic: The Naked Truth About The Relationship Between Ad Agency And Client – DesignTAXI.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Hot Dogs Are Made and What’s Actually Inside

How Hot Dogs Are Made and What’s Actually Inside

After the steaks, chops, breasts, ribs, thighs, hams, tenderloins and briskets are removed, there’s a fair amount of gristle, fat and offal remaining on a butchered animal, and early on, people realized this could be put to good use. One of these products is the hot dog, a classic of pre-cooked, processed meat. Source: How Hot Dogs Are Made and What’s Actually Inside Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Brand Management Will Replace Marketing

Why Brand Management Will Replace Marketing

P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. It could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing is about spending money. It’s how brands accumulate value. Brand management should focus on how products continue to wrap story and distinction around what they offer to increase competitiveness and build loyalty. The two are linked – but different. Marketing is the means. Brand management should be the goal. Source: Branding Strategy Insider | Why Brand Management Will Replace Marketing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Learn Secret LinkedIn Strategies from a Power User

LinkedIn has improved its technology and added tons of beneficial features, but unfortunately, this increase has resulted in a worsening of its signal-to-noise ratio, too. So my friends are still asking, “How do I use LinkedIn?” Here are five things that work: Source: Secret LinkedIn Strategies of a 10-Year Power User – Zapier The Power Formula for LinkedIn Success : Kick-start Your Business, Brand, and Job Search Paperbackby Wayne Breitbarth Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can’t just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The history of the Walkman: 35 years of iconic music players

The history of the Walkman: 35 years of iconic music players

The first of Sony’s iconic portable cassette tape players went on sale on, July 1st, back in 1979 for $150. As the story goes, Sony co-founder Masaru Ibuka got the wheels turning months before when he asked for a way to listen to opera that was more portable than Sony’s existing TC-D5 cassette players. The charge fell to Sony designer Norio Ohga, who built a prototype out of Sony’s Pressman cassette recorder in time for Ibuka’s next flight. Source: The history of the Walkman: 35 years of iconic music players | The Verge Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us