The Difference Between Semi-, Hemi- & Demi-

The Difference Between Semi-, Hemi- & Demi-

English has a number of prefixes that come from the concept of “half.” Why do we have so many? And what’s the difference between them? Source: Semi-, Hemi-, Demi-: What’s the Difference? | Mental Floss Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Creating Engaged Brand Evangelists with Social Media

Creating Engaged Brand Evangelists with Social Media

For nearly 10 years, social media has been in the spotlight and, at the same time, a thorn in the side of many companies. Retailers in particular are constantly reminded of social media’s influence. Instead of steeping themselves in expert tips and hacks, companies would be wise step back and remember what’s at the core of the social interaction: Social platforms are merely tools for achieving a higher goal, which is creating an engaged customer base of brand evangelists. Source: Fashioning a Memorable Retail Experience That People Will Share – Yahoo Finance Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Is Your Retail Staff Ready For Digital

Is Your Retail Staff Ready For Digital

Retail staff in stores will have to change how they work as more shops begin to roll out digital solutions in their stores, leading directors in retail have said. As part of a seamless customer experience, retailers are trying to implement omnichannel solutions to tie up their online, mobile and in-store offerings. When digital solutions hit the shop floor, the existing shop assistants will have to be retrained and learn how to get the most out of the new tools, which may be complicated. Source: Retail staff will have to change as digital strategies take over Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Can Department Stores Regain Their Relevance?

Can Department Stores Regain Their Relevance?

In the heyday of department stores, fashionable ladies flocked to luxury emporiums like Le Bon Marché, Bergdorf Goodman, Saks Fifth Avenue and Selfridges. Department stores were wondrous and bright communal playgrounds, places to socialise and explore the seemingly endless stock of goods, often from far-flung locales. In the fight for consumer dollars, department stores have lost significant ground to monobrand stores, specialty retailers and e-commerce players. Can they regain their relevance? Source: Reinventing The Department Store – BoF – The Business of Fashion Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Grocery Shrink Ray: Quietly Stealing Our Food For Decades

The Grocery Shrink Ray is what we call it when the manufacturers of food and consumer goods make their products smaller––sometimes almost imperceptibly smaller––rather than raise prices. You know what it looks like: it’s why your toilet paper doesn’t quite fill the holder anymore, and why you don’t get as many servings of hot chocolate as you used to. We know that it’s been in action for decades, but is there proof? Yes: one need only turn to collectors of consumer ephemera like boxes and cans. Source: The Grocery Shrink Ray: Quietly Stealing Our Food For Decades – Consumerist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Americans Have Been Cursing at Automated Checkouts Since 1937

Americans Have Been Cursing at Automated Checkouts Since 1937

Who enjoys struggling with microscopic barcodes and unmarked bits of produce in the self-checkout lane? Nobody? Too bad; self-automated modules are here to stay. With a few exceptions, virtually every new grocery store in America is asking consumers to do a bit of work at the end of their trip, reducing face-to-face interaction with employees and, theoretically, overhead costs. Self-checkout feels like a product of the disconnected Internet age, but in fact, the concept is nearly 80 years old. Next time you openly swear at a fritzing scanner, direct the sentiment at Clarence Saunders. Born 1881 to a Virginia tobacco farmer, Saunders spent a lifetime grasping for heights of shopping automation even greater than we know today, then falling and bootstrapping himself back up again and again. Source: Americans Have Been Cursing at Automated Checkouts Since 1937 – CityLab Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What’s Wrong With Retail?

What’s Wrong With Retail?

Best Buy is bombing out.Sears, owned by Kmart since 2005, is also sinking. And Radio Shack is a wreck. How did this all happen? First and foremost, these retailers all got caught, to varying degrees, in the muddle in the middle. Or maybe in the middle of the muddle. Today, to compete effectively, you just can’t be beige or average, and their stores and their offerings were basically “so what?” in every possible category. If you don’t stand for something in the consumer’s mind and carve out a demonstrable and defensible niche, you’re nothing. You can’t save yourself with advertising, promotions, coupons, and circulars. These days, any kind of “brute force” spray-and-pray advertising (regardless of the channel) is the unavoidable cost of being boring. Source: What’s Wrong With Retail, And What Does It Mean for You? | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg

“I think spending your lives trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”  Source: Jerry Seinfeld Won A Clio Award, Gave Scathing Speech Mocking Advertising – Digg Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Psychology Of Free Samples

The Psychology Of Free Samples

People love free, people love food, and thus, people love free food. Retailers, too, have their own reasons to love sampling, from the financial (samples have boosted sales in some cases by as much as 2,000 percent) to the behavioral (they can sway people to habitually buy things that they never used to purchase). It’s true that free samples help consumers learn more about products, and that they make retail environments more appealing. But samples are operating on a more subconscious level as well. “Reciprocity is a very, very strong instinct,” says Dan Ariely, a behavioral economist at Duke University. “If somebody does something for you”—such as giving you a quarter of a ravioli on a piece of wax paper—“you really feel a rather surprisingly strong obligation to do something back for them.” Source: The Psychology Behind Costco’s Free Samples – The Atlantic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Medium Is the Message, 50 Years Later

The Medium Is the Message, 50 Years Later

This year marks the 50th anniversary of eclectic Canadian media theorist Marshall McLuhan’s famous work, Understanding Media: The Extensions of Man , which builds upon his famous aphorism: “The medium is the message.” Understanding Media propelled McLuhan into the realm of pop-culture priesthood. Twenty years ago, in the introduction to a re-print of Understanding Media , renowned editor Lewis H. Lapham wrote that much of what McLuhan had to say made a lot more sense in 1994 than it did in 1964, what with two terms of Reagan and the creation of MTV. Twenty years after that, the banality of McLuhan’s ideas have solidified their merit. Don’t have a copy of McLuhan’s Understanding Media? Get it here! Source: The Medium Is the Message, 50 Years Later – Pacific Standard: The Science of Society Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

5 Ways the Ad World Has Changed in the Last 10 Years

5 Ways the Ad World Has Changed in the Last 10 Years

When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio. Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons. The event, which spawned an ongoing workshop series, shows just how much the advertising business has evolved. We’re moving into two-way relationships between companies and consumers, occurring everywhere from Tumblr, to Instagram, to store fronts and taxis. Source: 5 Ways the Ad World Has Changed in the Last 10 Years Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On

SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? Source: 7 Obsolete SEO Tactics You’re Wasting Your Time On Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us