The Beginner’s Guide to Ad Tech

The Beginner’s Guide to Ad Tech

Getting familiar with the lexicon of digital advertising quickly paves the way for future growth and success, but it’s no easy feat. Before a person can begin to master the concepts that make ad tech tick, they must understand the vocabulary. To facilitate the process, here’s a mini dictionary with the terms and phrases you’ll need to know to be successful. Source: The Beginner’s Guide to Ad Tech | Yashi Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Family Dollar and the slow, surprising death of the discount store

Family Dollar and the slow, surprising death of the discount store

What has happened to that great American archetype, the penny-pinching bargain shopper? Americans were once known to love a good deal; this is the country that invented ending every price with “$.99″ Add to that the US economy has been less than robust for the past six years, marked by a recession leading into a rocky, dissatisfying recovery that includes a weak housing market and 10 million people out of work. Source: Family Dollar and the slow, surprising death of the discount store | Money | theguardian.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

American Consumers Aren’t Retail’s Top Priority Anymore

American Consumers Aren’t Retail’s Top Priority Anymore

Chinese consumers have retailers’ undivided attention. Companies like Procter & Gamble and Unilever have ambushed Chinese customers with tailored assortments like green tea-flavored toothpaste. Consumer brands like Victoria’s Secret, Abercrombie & Fitch, and Old Navy are aggressively building stores in mainland China. Source: American Consumers Aren’t Retail’s Top Priority Anymore | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

10 Emerging Video Advertising Trends & Strategies to Watch

10 Emerging Video Advertising Trends & Strategies to Watch

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users. Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups. Source: 10 Emerging Video Advertising Trends & Strategies to Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Are We Coming to the End of SEO?

Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What Is Weird?

What Is Weird?

Weird is a wayward word: though it describes a set of singular effects that link the cultural fringe with peculiar personal experiences, it remains an elusive and marginal term. The roots of weirdness lie in the noun wyrd, an Old English term that pops up in Beowulf and denotes the (usually grim) demands of destiny. The adjective first appears in the phrase weird sisters, which was used by Scottish poets to describe the classical Fates before Shakespeare attached the term to the witches of Macbeth. But Shakespeare’s spelling of weird is, well, a bit weird—“weyrd”, “weyward”, and “weyard” appear in the first folio, but never “weird”. These alternate spellings, again, suggest the term wayward, a word used by Shakespeare to denote the capricious refusal to follow rule or reason. Source: Weird Shit – Boing Boing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

‘Learn by Doing’ and Other Lessons From Retail

‘Learn by Doing’ and Other Lessons From Retail

When Ron Johnson began working in retail, he was entering a startup field. “That’s when Mickey Drexler first went to the Gap from a department store” and when “Les Wexner, of Limited fame and Victoria’s Secret, invented the modern specialty store,” he recalls. “That’s when big box retailing started.” Johnson, who started his career on the loading dock of Mervyn’s, later went on to Target, where his idea for selling a low-priced tea kettle led the discount store to remake itself. In April, he was pushed out of JCPenney after failing to turn it around, but he had plenty of wisdom to share on May 19, when he spoke at a View From the Top event. There, the newly minted founder of the Johnson Partners investment fund revealed what three decades in retail has taught him. Source: ‘Learn by Doing’ and Other Lessons From Retail | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

What Is the World’s Actual Lowest Hanging Fruit?

What Is the World’s Actual Lowest Hanging Fruit?

A linguist and top pomologists attempt to answer what should be a simple inquiry. Oddly enough, the answer brings a complicated tale of devil strawberries, insurance companies, inferior fruit, and the messy line between literal and metaphorical interpretation. Source: What Is the World’s Actual Lowest Hanging Fruit? – Pacific Standard: The Science of Society Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Mallakhamb: The Strangest Sport No One Knows

Mallakhamb: The Strangest Sport No One Knows

Originally developed as a training methodology for wrestlers, Mallakhamb’s own name entwines Sanskirt and Hindi to literally means “pole wrestling.” The ritual of greasing both the equipment and athlete in castor oil mirrors the Indian kushti wrestling tradition of dousing both ring and wrestler in ghee. The climbing, joyfulness, and irreverence of Mallakhamb are said to be informed by the spirit of Hanuman, the Hindu monkey god, and its strange apparatus reflect his anatomy: the pole is his phallus (which is why Pole has no female practitioners) and the rope is his tail (which is why the rope is exclusively climbed with toes, as using the soles of feet would be disrespectful). Source: The Strangest Sport No One Knows | Roads & Kingdoms Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Uncertain Future of the Crossword Puzzle

The Uncertain Future of the Crossword Puzzle

While the world warns of an impending print collapse, it might take down an innocent bystander with it—those little black and white squares that have long inhabited the back pages of newspapers and made themselves the primary Sunday-afternoon obsession of crossword nerds, for whom completing a puzzle is a bragworthy accomplishment. Yes, the meager crossword, its unnerving simplicity belying a capability to wrench you mad with clues that speak of everything and nothing at once, is moving toward becoming a relic of the past. Source: Down but Not Out: The Uncertain Future of the Crossword Puzzle – Tanya Basu – The Atlantic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us