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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr


How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. Source: How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr – Moz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


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How Targeted Ads Work

How Targeted Ads Work


How Targeted Ads Work

Do you get that creepy stalker feeling when seeing some ads? What you are seeing are retargeted advertisements. Retargeted ads are designed to capture the attention of the browser-window shoppers of the internet. While we continue our research around the web, they are tailored to redirect us back to just the right pair of socks. If you are a website owner — like eBay, flipkart or Amazo — ad tech companies provide a few lines of code for your website. Whenever someone visits your site, the code drops a browser cookie that will mark you anonymously as someone who has visited this site. After that, whenever you load Facebook or any other website with ads, the advertising networks will look at the cookies on your computer using the information about which websites you’ve visited to choose which ad to display. Source: Ask The Decoder: Stalked by socks | Al Jazeera America Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


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Why We’re Valuing Facebook Fans All Wrong

Why We’re Valuing Facebook Fans All Wrong


Why We’re Valuing Facebook Fans All Wrong

Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Source: Mistake Math – Why We’re Valuing Facebook Fans All Wrong | Convince and Convert: Social Media Strategy and Content Marketing Strategy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


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Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


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QR Codes Are Alive and Well and Living in China

QR Codes Are Alive and Well and Living in China


QR Codes Are Alive and Well and Living in China

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called “QR Codes Kill Kittens.” But not so fast: In China, those checkerboard-like codes are enjoying a renaissance. That’s thanks to WeChat, Tencent’s hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it’s branching into e-commerce. Source: QR Codes Are Alive and Well and Living in China | Global News – Advertising Age Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


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CEOs Using Social Media: Statistics, Facts And Figures

CEOs Using Social Media: Statistics, Facts And Figures


CEOs Using Social Media: Statistics, Facts And Figures

Did you know that 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have an active presence on at least one social network? Twitter leads the way, commanding a healthy 50.3 percent share amongst chief execs, ahead of LinkedIn (47 percent) and Facebook (45 percent), with Google+, as usual, taking home the wooden spoon (12.1 percent). Four out of five employees (81 percent) believe that CEOs who engage on social media are better equipped to lead companies in the modern world, and 82 percent of customers are more likely to trust a company whose CEO and leadership team are active on these channels. Source: CEOs Using Social Media: Statistics, Facts And Figures INFOGRAPHIC – AllTwitter


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Major U.S. Brands and Social Media

Major U.S. Brands and Social Media


Major U.S. Brands and Social Media

How are top U.S. brands incorporating social media into their marketing arsenal? American Eagle Outfitters and Abercrombie and Fitch, two major clothing retailers, use Facebook to promote sales and new seasonal clothing choices. Victoria’s Secret has created its own YouTube channel where Internet users can view supermodels sporting some of the chain’s world-famous bras, panties, lingerie, and beauty collections. It’s also using Pinterest, the most popular photo-sharing website on the Web today, to market and promote sexy lingerie as well as inspirational messages geared to women. Take a look at the awesome infografik to learn more about retail marketing and social media. Source: Major U.S. Brands and Social Media Infographic | Social Media Today


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How the World Consumes Social Media

How the World Consumes Social Media


How the World Consumes Social Media

Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world’s 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing. Even without China, the world’s largest Internet population, Facebook boasts more than 1 billion active users. From Facebook on down the line, the figures for social media adoption are impressive. Check out the infografik, made by Social Jumpstart and hasai , for more information about global social media usage. Source: How the World Consumes Social Media


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Brand Fans –  People have more brands as friends than ever on Facebook

Brand Fans – People have more brands as friends than ever on Facebook


Brand Fans – People have more brands as friends than ever on Facebook

We’re increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn’t necessarily mean we’re spending time with them. Less than half of us (39 percent) interact with brands regularly or all the time, with the rest doing so occasionally (33 percent) or hardly/never (28 percent), according to the latest edition of The Curve Report from NBCUniversal Integrated Media. Clearly, brands could stand to do more to keep consumers interested; the chief reason given by people who don’t engage with brands on social networks is that they only “like” brands to get a deal they’re offering. Source: Data Points: Brand Fans | Adweek