It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities have accumulated millions of Twitter followers, without paparazzi, in an online medium where they control their own message
Video will not save your media business. Nor will bots, newsletters, a “morning briefing” app, a “lean back” iPad experience, Slack integration, a Snapchat channel, or a great partnership with Twitter. All of these things together might help, but even then, you will not be saved by the magical New Thing that everyone else in the media community is convinced will be the answer to The Problem. Source: Your Media Business Will Not Be Saved — Medium Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us
Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. Source: How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr – Moz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
With recent advances, companies can now use algorithms to digitally serve you unique product placements based on where you live, your age or your salary. It’s a creepy concept, but it could change advertising forever. As Swedish DJ Avicii nonchalantly wanders into Stockholm’s Tele2 Arena, the music video of his hit “Lay me Down” starts. As he strolls past the venue’s reception; a Grand Marnier poster gets some vital screen time. Everywhere else in the world, the brand is never seen — a plain wall lies in its place. It’s one of the first examples of a new kind of temporary product placement called “digital insertion.” Source: Technology changed product placement (and you didn’t even notice) Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference. Source: How Brand Influencers And Brand Ambassadors Are Different Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us
Did you know that 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have an active presence on at least one social network? Twitter leads the way, commanding a healthy 50.3 percent share amongst chief execs, ahead of LinkedIn (47 percent) and Facebook (45 percent), with Google+, as usual, taking home the wooden spoon (12.1 percent). Four out of five employees (81 percent) believe that CEOs who engage on social media are better equipped to lead companies in the modern world, and 82 percent of customers are more likely to trust a company whose CEO and leadership team are active on these channels. Source: CEOs Using Social Media: Statistics, Facts And Figures INFOGRAPHIC – AllTwitter